Finding a niche market for your content can be extremely difficult. At the same time, creating content that is super original allows you to stand out among the millions of creators that begin their journeys each day. I have recently had the privilege of speaking to a creator that managed to hit that sweet mark of uniqueness and she shared her story of becoming a content creator. Chelsea started her content creator journey with a relatively simply yet engaging concept. To see if she can save money on holidays, Chelsea challenged herself to go on 10 holidays spending no more than £1709 ($2,276.69 or 50,526.86 Czech Koruna). I won’t spoil the fun by telling ya’ll the details (make sure to check this cool series out here). The important thing I would like to highlight is the creative and fun approach to video content. The videos themselves are short and informative but the interesting factor that is within them is absolutely genius. Chelsea is a great example of someone who found an interesting concept and executed it so it vibed well with everyone. She found an audience in her one niche way and that’s why you should definitely listen to her creator story.
Part of my conversation with Chelsea
P:Would you like to give us a little bit of an intro about yourself.
C:I'm Chelsea. The best way to start is with my original career, I was a radio producer (I am still a radio producer, in fact) and I wanted to learn a new skill. I wanted to learn how to video edit. So I decided to do what everyone did, start their own YouTube channel.
I also wanted to travel more, but the big issue was I didn't have the money to give up my job and suddenly go traveling and capture it on film. So instead, I decided to do a video challenge. I found a report that said the average British person spends £3418 ($4,554.47 or 101,154.73 CZK) a year on holidays. And I was like ‘That is crazy, that's so much money’ And so I saved a bit and I gave myself half that budget to try and go on as many holidays as I possibly could within one year. And I set lots of rules to make it bit interesting. It forced me to think outside the box in terms of money saving methods, and not only just Google them, but actually do them. So that's where it began. And over the last three years since then, I've continued making videos about cheap travel, helping people. I've set up a website, I write articles about it, I post about it on social media, cheap holiday is kind of became my life now.
P: Imagine there is a young content creator, and he or she's I really wants to succeed. What would be the best advice you would give to this person?
C: My advice is don't overthink it. Don't think you have to buy expensive equipment. The great thing that we have now is most people's smartphones have got a good enough camera that they can just set it up and get going. When I started, I actually began with a really nice fancy camera, and a nice fancy setup. I actually, over the years, pulled that back completely. I record everything on my phone now and I have a tiny small little microphone. Let's not forget that smartphones are expensive, but at least a lot of people have got access to them, more so than DSLR cameras. So my biggest piece of advice is just use what you have. What's more important is the storyline. What's more important is the story that you're telling and how you're capturing it rather than the quality of it. Just get out there and give yourself give yourself one topic and try make a three minute video and see how it goes because you will not learn anything by just continuously thinking, ‘Oh, I need this to start, I need this start.’ No, you don't need anything. Just go out there. Create something and then you can learn from that place.
P: Do you consider yourself a success? Or do you feel that you need to hit a milestone first? Is there a point that you would like to hit before you’ll think I've made it?
C: That's a really, really interesting question. Because I do now feel like I have been successful in this round. But it has taken a long time. And I think an issue is that is we often seek validation in numbers, in the amount of followers we have, the amount of subscribers we have, the amount of views we have. For example, I can reference my YouTube channel, I've only just got over 10,000 subscribers on that, which is largely on me for being inconsistent in uploading, but I can watch back my videos, and still really enjoy them. And so at what point do we stop looking at the numbers and think it doesn't matter? Because if that one video perhaps helped one other person to save some money, then that is in itself a success. I think it's taken a while actually, but I do feel like I have got to a point where I feel successful, because I have started to receive many emails and messages from people saying that they save money or that they enjoy the video. And I think that is enough to call it success. And I have some loose goals for the next few years, but they actually aren't pin to numbers per se, they're more pin to some experiences that I want to have gone through by that point, which I think is a healthier way of looking at it.
P: How would you pitch CNMN to a creator, that's new, that doesn't know you, that doesn't know me, doesn't know anything.
C: Cinnamon is a super exciting new platform, which, unlike any other platform that I've seen, rewards the creators directly and therefore gives respect for the time and effort that you put into creating videos. And therefore, because of that, it's just a really nice community of people who all understand that, and are really passionate about getting their work out there. But also, hopefully trying to make it into something that they can incorporate into their lives and make their lives a bit easier.
To listen to the full conversation between me and Chelsea make sure to listen to creator stories below.
It was really cool to get in touch with Chelsea and see how she got into creating content and how she views herself in this business. Thank you guys for listening and make sure to tune in next time.